Top fundraiser Jerry Panas advises his clients “storytelling is the fiber of relationship building.”
Making emotional connections with potential donors can move them from concern to passion to cash. Studies show your audience will remember just 5% to 10% of your message if conveyed via facts and figures. That number jumps to 65% to 70% if conveyed via a story.
In this workshop, Nancy will teach how the art of storytelling can boost your bottom line.
• The Five Steps of Crafting a Successful Story
• How to Transform Yourself into “Storytelling Superhero”
• Lessons from Dale Carnegie, Harry Winston and other great motivators
• How to Collect Stories for your organization
nov 2017 advocacy